Jameson collaborated with east London’s Beavertown Brewery to create a limited edition imperial stout, aged in rare Jameson casks. They called it Ger’onimo. Exposure was tasked to tell the story of the partnership to a hard-to-reach, heritage-oriented demographic, drawn to the authenticity of independent or artisanal labels and brands.
To gain traction with this audience, we needed to show that the collaboration was born of a genuine shared passion for craft. We created a three-minute film of Beavertown that followed founder and brewer, Logan Plant, to the Jameson distillery in Co. Cork where he met Jameson’s fifth generation Master Cooper, Ger Buckley.