Converse challenged us to launch and drive sales of the new Chuck II sneaker. Our campaign had to celebrate its innovation, creativity and spread the message that it helps you to be ‘ready for more.’ The question was, how to do this without undermining the globally lauded Chuck Taylor?
No one more than creative people push boundaries as they strive for more. These are people who think outside the box, see things that others don’t see and make a living from their unique visions.
We invited 500 of Europe’s leading musicians, artists, fashion aficionados and subculture figureheads into a Converse space where they could unleash their creative spirit. Bringing to life the #readyformore messaging, we invited the creatives to get into boiler suits and paint the walls of the space to a soundtrack by New York artist, Parra.