In 2010, following the success of our Matthew Williamson collaboration for Coca-Cola in 2003, the brand asked us to come up with a way to engage with its drinkers.
We decided to to once more turn the bottle into a powerful piece of content. Diet Coke had become a favourite drink of people in the fashion industry. We asked one of the globe’s most iconic visionaries, Chanel designer Karl Lagerfeld, to design three Diet Coke bottles inspired by its biggest fans.
The bottles were launched at an event in Paris, hosted by the designer himself and attended by a host of A-listers: Lily Cole, Uffie, Nicole Trunfio, Melanie Bernier, Caroline de Maigret, and more.
A year later, it was the turn of Hermes director, Jean Paul Gaultier, who launched his bottles at Crazy Horse in Paris.