One hundred and fifty years of MARTINI® called for global celebration – which Exposure was selected to lead. As part of a year-long programme of events, we partnered with the prestigious Goodwood Festival of Speed, on its own 20th anniversary, and created an experience that showcased the illustrious history of one the world’s most iconic racing teams: MARTINI® racing.
The space we built exhibited 11 iconic heritage racing cars never before gathered together at the same time. We served classic MARTINI drinks, Royale and Gran Lusso, to an array of motorsport and lifestyle media and arranged for Top Gear to have a ‘first drive’ exclusivse of the Porsche 911 GT3 in front of huge crowds and TV crews.
Over a four-day period the festival attracted 196,000 visitors and The MARTINI at Goodwood partnership appeared on Sky Sports, ITV4, Daily Mail online, The Daily Telegraph and Autosport.