We’ve been working with Globe-Trotter since 2013 and became the brand’s retained agency at the beginning of 2015. Charged with upholding the Globe-Trotter premium message while cultivating a new client base of contemporary consumers, we orchestrated strategic brand collaborations to widen the brand’s audience. We conducted media training with senior Globe-Trotter staff to ensure communication of the brand message was on point. In 2014, we launched the Albemarle store with influencers from our network in attendance, including Laura Bailey and Daisy Lowe, to broaden the scope of media attention and resultant coverage. The launch was covered in an array of target publications and general coverage to date has been on message, cross platform and plentiful.