As Nike women’s UK PR agency for the last seven years, we’ve developed and implemented strategies to amplify the Nike women’s story and engage a broad female audience. Each season, we launch product in fresh ways, across a broad range of platforms, focusing on the innovations and product benefits that engage media and consumers.
To inspire media to take up sport, we create bespoke training programmes aligned to individual editor’s and journalist’s needs and interests. We tap into the wellness zeitgeist with takeovers of 1Rebel, Barry’s Bootcamp and Frame, have ongoing relationships with established sporting personalities, and work with promising emerging talent as part of an overall engagement programme. Partnerships with celebrities like Ellie Goulding and the UK’s top influencers strengthen our extensive reach.
The resulting coverage is consistently as rich and in-depth as the activity we create.