Roundel London is a contemporary youth brand inspired by and affiliated to The London Underground. It celebrates London’s diversity, youth culture and the unity afforded to Londoners by the underground network.
In 2013, the brand hired Exposure to build brand awareness, nurture advocacy and launch the apparel collection globally. We seeded product to carefully chosen influencers in our network and together with the brand’s creative director, Andrew Bunney, curated a preview at Pertwee, Anderson & Gold gallery in Soho that showcased the collection and captured its essence. Carefully chosen media were invited and coverage appeared in The Independent, Time Out online, Hypebeast, i-D and ShortList, to name just a few.