As part of the global campaign to celebrate 150 years of MARTINI, we celebrated a true brand icon: the courageous MARTINI racing team. We revived the relationship with MARTINI and Porsche on the Formula 1 bill. When world-class drivers, Sebastien Loeb and Emanuele Pirro raced the car in three rounds of the Porsche Mobil 1 Supercup, the car and MARTINI entered the global spotlight.
Top Gear Magazine featured a four-page feature on MARTINI Racing’s renewed presence. The issue was carried in 35 countries with supporting stories appearing in the BBC titles online and social media channels – reaching more than 204, 000, 000 international top gear fans. In total, we secured 215 pieces of coverage spanning 35 countries.