Thursday April 19th saw Exposure host their biannual Press Day at Noho Studios. There may have been the first glimpses of summer sun on the streets of London but for the Fashion and Communications Teams, all attention was firmly on the colder months as press were invited to catch their first glimpse of the upcoming AW18 collections.
This Press Day was the first time the offering extended beyond apparel and footwear, with clients Simba and Pentatonic showing alongside Uniqlo, Levi’s® Made & Crafted, Levi’s® Vintage Clothing, New Era, Nike, Barbour, Barbour International, Dr. Martens, Christopher Shannon, Liam Hodges, and Christopher Raeburn. It was also Christopher Shannon’s first season as part of the Exposure roster – an exciting new addition to the designer menswear offering.
The Exposure events team did an incredible job orchestrating the day; an “industrial, winter floral” theme came to life through through the creative use of scaffolding and florals throughout the space. Attendees also got to experience the culinary delights of Cookery School London who provided catering throughout the day.
Each brand received positive reviews as team members talked press and influencers through key pieces for the coming months as well as the inspiration behind the collections. The team certainly got AW18 off to a great start.