“Fashion tries to impose rules, offers eternal youth then dictates that you should suit-up, boot-up and grow up. What a drag.”
That was the message underlining Liam Hodges first London Fashion Week Men’s catwalk with Exposure. Taking inspiration from references as diverse as Talking Heads and Mr. Blobby, not to mention a collaboration with sportswear icon FILA, the atmosphere was more akin to that of a house party than a luxury fashion show. Widely touted in the press as one of a new generation of disruptive, irreverent designers emerging on the London menswear scene, Liam Hodges’ influence boils down to one thing – ‘I was just trying to have fun again’.
With London’s menswear schedule reduced to only three days this season, Barbour took a step back from the hectic London Fashion Week Men’s schedule to showcase their upcoming collaboration with legendary New York-based brand, Engineered Garments. With both brands championing high-quality design and manufacture, the Barbour x Engineered Garments presentation was pared back to focus on the product itself. Taking place in the heart of Soho, the launch saw attendance from key menswear editors and a strong showing of VIPs and tastemakers, from ballet dancer Eric Underwood to actor Roger Frampton.
Challenged with establishing a presence for Dr. Martens on the London Fashion Week Men’s schedule, Exposure placed footwear on the catwalks of some of the season’s most talked about designers. Partnering with Fashion East’s Rottingdean Bazaar, Dr. Martens found themselves sharing a catwalk with some of London’s most colourful characters, from the designer’s father wearing a t-shirt proclaiming ‘we do big sizes’ to cardboard cut outs of Naomi Campbell herself. The brand also found its way into the spectacle that is a Charles Jeffrey LOVERBOY catwalk, the presentation of designer of the moment Daniel w Fletcher and the luxury boutiques of the pioneering and innovative Hussein Chalayan. With a total reach of over half a billion, Dr. Martens cemented itself as a relevant player on London’s fashion calendar.