Exposure was challenged to create, develop and execute the UEFA Champions League hospitality event in Berlin for Heineken Global. As headline beer sponsors of the world’s most iconic football competition, the celebration had to be nothing less than extraordinary.
In the industrial heart of Berlin, we captured the escalating energy of a city getting ready to host the most iconic match of the year with a premium party in the city’s disused power station, Kraftwerk.
Focusing on the City of Power theme, the concrete expanse became the backdrop to a multi-layered networking platform for the 80 different market representatives. The perfect serve of the product, food design and entertainment were meticulously executed to deliver a once-in-a-lifetime experience.
The event culminated in a 10-minute live show with over 25 performers, three aerialists and a bespoke Champions League music track to prepare the guests for an amazing match experience.
Guests rated the weekend of hospitality a remarkable 9.2, making it one of the most successful UEFA Champions League event Heineken has created.