Exposure has been Levi’s® UK PR agency since 1999. In that time, we’ve created advertising campaigns, thrown the brand’s 150th birthday party in Berlin, created an in-store print workshop and iconised Levi’s products and collections – Engineered Jeans, Red Tab, Lot 700, Curve ID and more – by celebrating the brand’s illustrious history in relevant and engaging ways.
When you’ve worked with a brand for so many years, you have to move with the times. There was a digital revolution in the middle of our relationship, meaning we had to transition from analogue to digital, aim for print as well as online and target social media channels while thinking of our established offline network. In Q4 of 2014, we were the brand’s leading European communications agency.