Folk appointed Exposure as its communications agency in 2012 and tasked us with launching the womenswear collection. Men’s media publications were already very familiar with the brand, but women’s weren’t so our challenge was to alert these key titles to the launch and drive product sell-through.
We placed a launch exclusive in Vogue online; with well over a million unique monthly visitors this sparked widespread coverage. A launch event with Susie Lau (Style Bubble) and Steve Salter (Style Salvage) sparked conversations in influential circles on social media. We continue to sustain media presence, for both men’s and women’s lines, through strategic collaborations, careful product placement and by producing creative, newsworthy moments.