Palladium, one of the world’s most precious metals, was known only for its technological uses. To educate press and consumers alike on the metal’s manifold properties, build brand awareness and drive desire for the precious element, Exposure created Palladium Visions. The integrated campaign journeyed beyond the tech world by collaborating with some of the world’s most innovative and well-known artists, designers and jewellers to create pieces in Palladium – the impact of which was threefold.
Collaborations with Vivienne Westwood, Lara Bohinc, Hussein Chalayan, Vogue, Grazia and The British Fashion Council, over the course of a year, ensured retained consumer and media attention and top-class coverage that was on message and in-depth. The metal’s key properties of lightness and strength were emphasised, differentiating it from its competitors: platinum, gold and silver. By working with a range of high profile artists, not just jewellers, we cast the net wide and captured the attention of a broad spectrum of luxury-oriented people.
Palladium Visions was launched at London Fashion Week, accompanied by the Vivienne Westwood Gainsborough Palladium Jewellery Collection campaign film, featuring Georgia May Jagger and shot by legendary photographer Jürgen Teller.
We didn’t just put Palladium on the high-end jewellery map, but the high fashion, design and art ones too.